Sherrilynne Starkie

JULY 23, 2012

One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. mel_coulson : automated sentiment analysis doesn’t measure sarcasm in social media.

Social Capital 275

Social Capital Research Social Media Case Study 275

Keyhole.co

MAY 30, 2023

They dedicate their time to study their competitors and outroot them by filling in the gaps. With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage.

Analysis 52

Analysis How To Marketing Price 52

Writtent Blog

DECEMBER 18, 2023

Writing a research paper is like cooking soup. You mix up the ingredients of research, analysis and your generalizations to get the result you intended. Similarly, nobody likes quick research without comprehensive understanding of the problem. The best research paper writing service in USA – PaperHelp.org.

Research 52

Research Price Sample Samples 52

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis.

Comparison 107

Comparison Analysis How To Sentiment 107

The Realtime Report

MAY 1, 2020

U-M Researchers Train Tech Tool to Find Relationship Clues from Written Conversations. Social scientists have identified 10 dimensions to describe the nature of human relationships, but little research has focused on how these concepts are expressed through written language, and what role they have in shaping social interactions.

Training 91

Training Research Conversation Crowdsourcing 91

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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Research Google Newsletter Curation 77

Keyhole.co

DECEMBER 7, 2022

In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis? Twitter competitor analysis is when brands dissect their competitors’ performance on Twitter. Source: Uber.

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Analysis Twitter How To Comparison 52

Social Media Strategies Summit

MARCH 6, 2024

If your demographic analysis revealed that your target audience skews female and Millennial, there’s a decent chance they use Pinterest — and they probably love Instagram Reels. Read more: How to Run a Social Media Competitive Analysis 7. Maybe you’d generate more traffic if you switched focus to Instagram and TikTok.

Social Media 215

Social Media How To Survey Analytics 215

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of money, Facebook now puts the ad buyer in charge and at reasonable ad spend. There you will be presented with the available studies.

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Study Conversation Cost Campaign 95

Bill Hartzer

NOVEMBER 17, 2023

The research, conducted in two phases, sheds light on the emotional needs that drive consumers across various social platforms. The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide.

Social Media 94

Social Media Survey Study Collaboration 94

Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

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Sentiment Banking Patterns Hotels 108

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. For this analysis, I partnered with Compete, Inc. Not so fast.

Research 175

Research Facebook Compete Consultant 175

SocialFish

SEPTEMBER 20, 2010

Just wanted to quickly point to a couple of recent studies you might be interested in. At some point I should take a closer look at the list and see if I can find any patterns – not that I particularly have a “research brain&#. View more presentations from Pew Research Center’s Internet & American Life Project.

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Study Web 2.0 Patterns Analysis 157

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

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Research Social Media Marketing Retail 265

Convince & Convert

AUGUST 27, 2013

We dove a little deeper into the data and broke out our analysis by post likes, shares, and comments to shed more light on these results. Breakdown of People Frequency of all Brands in the Study. Here’s the breakdown of the brand in our analysis, showing the frequency with which they post images with or without people.

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Research Engagement Facebook Retail 163

Convince & Convert

MAY 17, 2016

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA. Note, however, that Instagram ads opened to all businesses less than seven months before this study was conducted.

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Research Social Media Facebook Instagram 112

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. > Click here to read more about the research made by Vitrue. > Click here to read more about the research made by Hitwise.

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Hitwise Study Facebook Patterns 255

The Realtime Report

AUGUST 8, 2019

Research Shows How Much Value Consumers Assign To Various Apps. In a recent study, we set out to measure the value regular users placed on 16 of the most widely-used apps, asking respondents what they’d pay if a subscription fee was required. Have you ever considered the value you place on your favorite free apps? Instagram. $9

Research 79

Research Reddit Project Survey 79

The Realtime Report

JANUARY 15, 2017

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. A case study requires your knowledge about the value and importance of social media and its strong and weak sides. Stage #2: Start Writing Your Case Study. Is it relevant?

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Case Study Study Social Media How To 70

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no.

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Study Company Web 2.0 Twitter 180

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. That’s where sentiment analysis can help you. A study by Bain & Co. Guest post by Mehdi Hussen.

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Sentiment How To Analysis Trends 142

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 100

Social Media Team Social Media Management Report 100

Unmetric

AUGUST 2, 2016

You can write off the hours you spend on Buzzfeed and 9gag as research. If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management.

Analysis 60

Analysis Content Airlines How To 60

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Studying your competitors can also highlight weaknesses in your products, services, business model and other areas that could use innovation and improvement. You need to know it all.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Convince & Convert

FEBRUARY 21, 2024

Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

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Training Policies Team Guidelines 152

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. This study has shown that a growth mindset can have a positive impact on both personal and professional services. Improved data analysis and decision making. Personalized and targeted marketing.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. This study has shown that a growth mindset can have a positive impact on both personal and professional services. Improved data analysis and decision making. Personalized and targeted marketing.

Team 147

Team Marketing ROI Training 147

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. With the platform’s competitive analysis features, you can always keep an eye on your competition. LinkedIn monitoring tools offer you a multitude of opportunities to optimize your B2B marketing funnel.

LinkedIn 52

LinkedIn Tools B2B Price 52

The Realtime Report

AUGUST 19, 2020

A study by John Hancock found that 70% of people who work with a financial planner are able to successfully hit their retirement savings goals, while only a third of those who do not can claim the same. Making smart financial decisions requires research and careful analysis. They Can Save You Time and Stress.

Analysis 172

Analysis Research Education Study 172

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 102

Sentiment Analysis Patterns Price 102

The Realtime Report

FEBRUARY 15, 2022

Social media named as number one activity during screen time, followed by researching topics and online shopping. The study, which surveyed 2,003 Americans, delved into screen time habits of tech users across the country – from time spent on screens and online behavior to device split and attitudes towards tech usage.

Survey 91

Survey Research Analysis Education 91

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 83

Research Smart Phone Aggregator iPad 83

The Realtime Report

MARCH 8, 2021

For example, the research and advisory firm Cognilytica forecasted in 2019 that new spending on services that label data for supervised learning would reach one billion dollars by 2023. billion invested, followed by medical research, facial recognition, video content analysis, and fraud detection. AI Will Create Some Jobs.

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System Software Patterns Skills 254

Audiense

MAY 17, 2018

Using the appropriate platforms, which develop audience analysis based on artificial intelligence, you can obtain some of the following insights: The most relevant segments within an audience. We have already explained how to research, plan, produce and execute marketing campaigns taking full advantage of social data.

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Case Study Activities Study Campaign 79

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Analysis paralysis. over product B.

Social Media 144

Social Media Focus Group Sentiment Analysis 144