Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Waxing UnLyrical

MARCH 22, 2011

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. On the different types of research: primary, secondary, etc.:

Research 172

Research Focus Group Survey Statistics 172

Convince & Convert

MAY 17, 2016

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. speaking of Snapchat, you might like our analysis of 5 statistics that show why Snapchat is the platform to watch ).

Research 112

Research Social Media Facebook Instagram 112

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. It provides market analysis, dossiers, and raw information. Conclusion.

Software 81

Software Research Marketing Price 81

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 110

Process Sentiment Analysis Applications 110

Buffer Social

NOVEMBER 2, 2022

So, to test my hunch, I spent a few months researching. I condu c ted a mix of third-party and first party research. All my third-party analysis is based on some great research conducted by others (which I’ve linked to below). To dig a little deeper, let’s dive into our analysis.

Analysis 85

Analysis Sample Samples Social Networking 85

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Source: Juniper Research ). Mobile Marketing Statistics on Technology. Source: Edison Research ). Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. For this analysis, I partnered with Compete, Inc. Not so fast.

Research 175

Research Facebook Compete Consultant 175

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. This makes it a robust tool for market and competitor research. It incorporates Blue Silk GPT for AI analysis.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis? How to do Facebook Marketing Research.

Research 107

Research Nielsen Sentiment Facebook 107

The Realtime Report

FEBRUARY 17, 2020

Market Research Analyst. Not only will you need to use presentation and graph software, but you’ll also require writing and statistical skills. A financial analyst will often need to use computer software and models to help with their analysis. Here are just some of the job titles you could be adding to your business card.

Insurance 91

Insurance Statistics Skills Study 91

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Hootsuite

SEPTEMBER 21, 2023

The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. Vanity metrics examples We’ve said it before, but we’ll say it again: It’s important to note that any metric can be a vanity metric without proper analysis. Please, please, no need to thank us.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? So, if you want to connect with potential buyers, it’s crucial to incorporate social media in your intent data research.

Data 124

Data B2B How To Metrics 124

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. The most competitive aspects of Union Metrics ‘ Twitter analytics are its competitive analysis and research components. Which are the best Twitter analytics tools with which to get started? Here’s a handy list!

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JULY 13, 2022

These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond. 15 Europe social media statistics to shape your strategy. Use industry research to inform how your brand navigates social media in Europe. Europe statistics on social media jobs.

Social Media 99

Social Media Strategy Statistics Trends 99

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Some more interesting statistics: of the 7.81 Statistically, social media is the third largest engagement channel outside of the corporate website and email.

Data 131

Data B2B Statistics Social Media 131

The Realtime Report

MARCH 8, 2021

For example, the research and advisory firm Cognilytica forecasted in 2019 that new spending on services that label data for supervised learning would reach one billion dollars by 2023. You can find many job creation statistics related to AI in the 2019 AI Index report put out by Stanford University [2]. billion in 2010 to $40.4

System 254

System Software Patterns Skills 254

Keyhole.co

MAY 31, 2023

You should start measuring your social media statistics with that of the set benchmarks across your particular industry. Research your industry Researching your industry is important to navigate the vast sea of information to find the right competitors to benchmark against. Now how would you do that?

Social Media 52

Social Media Strategy How To Analysis 52

Josh S Peters

FEBRUARY 22, 2013

Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. It comes very handy when decision making faces uncertainty.

Statistics 159

Statistics ROI API Analysis 159

The Realtime Report

AUGUST 16, 2021

Users want maximum information about the product without researching much. Maintaining Good Reviews: According to a statistic of Oberlo , “9 out of 10 customers read online reviews before making a purchase”. Before applying any new technique, find out the existing errors by using an SEO analysis website and fix them.

Strategy 172

Strategy Marketing Guidelines Review 172

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. We must do our research and not only understand who our our audience is, but also know exactly what their needs are and how we can help them solve their most simple and even biggest life or business problems. 2018 Content Marketing Trends and Statistics You Should Know…

Template 167

Template Templates Trends Content 167

Hootsuite

JANUARY 4, 2023

This is also a powerful tool for competitor research. That means its 875 million members are primed for business discussions and purchasing research. The top reason people say they use Pinterest is to follow or research brands and products. Most important social media statistics. Research your audience.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences.

Template 52

Template Templates Examples Social Media 52

Dave Fleet

FEBRUARY 28, 2013

When you begin to activate social at large scale, statistical analysis of content and program performance can yield invaluable insights. Know what the numbers mean – do your research and don’t let companies lead you down the garden path with made-up numbers and meaningless multipliers.

Social Media 393

Social Media Communities Overview Forums 393

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Competitive analysis. Lead generation. Customer service.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. The New B2B Marketing Platform.

B2B 119

B2B Advertising Campaign Statistics 119

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? So, if you want to connect with potential buyers, it’s crucial to incorporate social media in your intent data research.

Data 62

Data B2B How To Metrics 62

Viper Chill

JUNE 27, 2013

To make this more accurate (and to make it easier on myself) I’ve sourced all of the information used in my analysis below directly from BuySellAds. For my analysis I gathered the following statistics: Impressions : Different ad units have different impression counts. Codrops: $10,615/M. Impressions: 3,430,000.

Analysis 84

Analysis Advertising Sites Automotive 84

Keyhole.co

AUGUST 8, 2023

Once you have done that research, start defining your goals and key performance indicators. Social media algorithms change with time, just as everything else, so be sure to check on statistics a few times every year. If you need to, scout out your competition and use some competitor analysis tools.

Instagram 52

Instagram How To Hashtag Analysis 52

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. we can produce that information in a statistically sound fashion for you.

Brands 114

Brands Twitter Facebook Research 114

Hootsuite

SEPTEMBER 6, 2023

As always, listing specific statistics or numbers here is ideal: saying something was successful is one thing, but being able to quote data that proves success is preferred. Questions about the brand These interview questions are all about research: make sure you do your homework so you can knock them out of the park.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Mindjumpers

APRIL 4, 2012

The first chart shows the statistics for the question “Are you using social media for your business?” Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing. Here are two charts that show the responses.

Report 249

Report Industry Social Media Survey 249

Hootsuite

AUGUST 11, 2020

Through research and planning, you’ll demonstrate to the client why you are exactly the right person (or firm) for the job. Before you can write a winning social media management proposal, you need to invest time in research and discovery. Then, compile relevant industry-specific statistics and social media demographics.

Proposal 143

Proposal Template Templates RFP 143

Sprout Social

MARCH 20, 2023

Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. Start by doing your research Look at how your competitors are using short-form video. A tool like Sprout turns weeks of manual analysis into a few minutes’ work. How often do they use video (if at all)? What’s their tone?

Buy 117

Buy Video How To Template 117

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. Panel-based measurement provides excellent insight into visitor demographics, what consumers do across all of the websites they visit and analysis over long time periods. Think of compete numbers as an orange – a U.S.

Compete 277

Compete Quantcast Sample Samples 277