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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site.

Analysis 186
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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. Competitive Analysis. But here are a few that are a good fit for publishers.

Analytics 240
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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects. Site:[domain] searches. SimilarWeb. Social Mention: Trends.

Analysis 241
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10 Things That Expose Good Sites to Google Panda

Adam Sherk

We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. So I thought I’d share some of the most common causes of Panda problems for reputable publishers. Hopefully this will help others to avoid a similar fate. Instituting a minimum word count is helpful.

Sites 278
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

The results, first published on SparkToro, are pretty surprising. Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. Hold tight: I cover what UTMs are and how to create them later.) #1 1 Social Media Tool Create.

HootSuite 120
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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

The data is broken down into three tabs: overview, audience analysis and post trends. The audience analysis tab has the typical 17 demographic segments you are used to seeing for your page demographics (age, gender, relationship, household income, etc.). The last section under Audience Analysis is “Behaviors”. Top hashtags.

Facebook 107