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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

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Cyber Background Checks: Navigating the New Normal

BeingOptimist

They play a pivotal role in making informed choices in sectors ranging from employment to rentals, while navigating a complex maze of legality, privacy, and ethics. The activity falls under different federal and state laws pertaining to privacy, information security, data protection, and employment rights.

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Five questions your marketing team should be asking about location-based technology

Visually SM

In this post are five questions every team should ask as they think about opportunities with location-based marketing. In turn, retailers can use the devices to deliver deals to customers in-store and gather data for analysis of customer behavior. A customer using Macy’s shopBeacon app.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands.

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Five questions your marketing team should be asking about location-based technology

Visually SM

In this post are five questions every team should ask as they think about opportunities with location-based marketing. In turn, retailers can use the devices to deliver deals to customers in-store and gather data for analysis of customer behavior. A customer using Macy’s shopBeacon app.

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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

Well, it’s really just a fancy way of describing an analysis of your LinkedIn profile with the aim of enhancing its performance. To take your analysis further, you should also consider using Keyhole’s free trial to conduct an analysis of your LinkedIn. What is a LinkedIn audit? First things first, what even is a LinkedIn audit?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this.

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