article thumbnail

Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. Related Posts What is This “Deinfluencing” Trend and Should Brands Care? 32 Signs You Might Be a Social Media Marketing O.G. Will the Power of Influencers Impact the 2024 Campaign Trail?

article thumbnail

CMOs View on Social Media Measurement

Ignite Social Media

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. This is in line with the trends we are seeing and where budgets are heading, especially in the B2C space.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Results can be exported to Excel for further sorting and analysis. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.

SM2 201
article thumbnail

[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements

Audiense

Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% With regards to the responses, those were reviewed using qualitative analysis.” #LeBigSwim https://t.co/PZGErCXzZF. PZGErCXzZF. We received 2.5

article thumbnail

Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know

Ignite Social Media

For more context with analysis, they are incorporating comparisons between current video metrics and historical benchmarks. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. These metrics matter to advertisers.

Metrics 84
article thumbnail

Best Social Media Monitoring Tools

Bill Hartzer

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

Cymfony 152
article thumbnail

The Shift To TV Everywhere

Twist Image

With smartphones and iPads now promoting content where, when and how consumers want it, the trend is not being lost on television. " The news item goes on to define three emerging TV viewing trends: Micro-mobility. much like it will have to adjust even more as these new trends in usage and consumption continue to evolve.

iPad 104