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CMOs View on Social Media Measurement

Ignite Social Media

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. This is in line with the trends we are seeing and where budgets are heading, especially in the B2C space.

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The Shift To TV Everywhere

Twist Image

With smartphones and iPads now promoting content where, when and how consumers want it, the trend is not being lost on television. According to the MediaPost news item, ABC Studies iPad: Redefines TV Viewing , "The iPad surely will play a role in accentuating that lesser connection to time and place going forward. Parallel Play.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. According to Nielsen, 92% of consumers trust recommendations from brand advocates.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. It expands your network and opens doors to new opportunities.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. It expands your network and opens doors to new opportunities.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Look for any trends – problems that many of your customers are experiencing all at once. Now, it’s up to you to read through those messages and look for emerging industry trends. You can do the same.

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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Look for any trends – problems that many of your customers are experiencing all at once. Now, it’s up to you to read through those messages and look for emerging industry trends. You can do the same.

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