Buzz Marketing for Technology

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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

In the works of Eshet-Alkalai ( 2004 ) and Eshet-Alkalai & Amichai - Hamburger ( 2004 ), the very first steps are taken in the necessary direction: the integration of different digital skills into a coherent framework, and their testing in empirical studies. The second strategy, in contrast, is skeptical.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. Dashboard shows volume of mentions and sentiment.