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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Sentiment analysis helps you understand the opinions of your audience by identifying mentions of your brand on social media and then categorizing them as positive, negative, or neutral.

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Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers. Twitter Releases New Study on Multimedia Effectiveness. All smart moves in my view.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

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6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. The research study included an interesting breakdown of the classification of tweets. reporting is greater on Twitter than other networks).

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.