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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. According to Nielsen, 92% of consumers trust recommendations from brand advocates. Other SEO analysis.

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B2B Employee Advocacy Best Practices

Oktopost

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Another study shows that 64% of sales reps who engage in social selling hit their team quota.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? Expion just compiled 8 case studies with one of our clients, Applebee's. Good rationales, diagnosis criteria and chart analysis. First – What are the objectives?

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

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How to use Instagram for B2B marketing

Sprout Social

A recent Forrester study found that short-form video plays a major role in the B2B buying process. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Case studies make for excellent testimonial graphics. You might see this and think that it’s skewed toward B2C brands.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. SENTIMENT BASED ANALYTICS.