Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

Research 40

Research Social Media Cymfony Sample 40

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Look for any trends – problems that many of your customers are experiencing all at once. Now, it’s up to you to read through those messages and look for emerging industry trends. You can do the same.

Hashtag 138

Hashtag Influencer Trends Industry 138

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Look for any trends – problems that many of your customers are experiencing all at once. Now, it’s up to you to read through those messages and look for emerging industry trends. You can do the same.

Hashtag 60

Hashtag Influencer Trends Industry 60