Firebelly

DECEMBER 4, 2012

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Bill Hartzer

MAY 26, 2010

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

Cymfony 152

Cymfony Social Media Tools SM2 152

Razor Social

MAY 15, 2019

An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65 improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers.

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? How frequently will you need to create reports or check the filters? First – What are the objectives? What questions are you trying to answer? How hard will it be to filter?

Social Media 155

Social Media Strategy Radian6 SM2 155

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. This report by IDC states that 80% of the marketing content goes untouched and unnoticed, even though most of it has been created for sales enablement.

B2B 144

B2B Survey ROI Sentiment 144

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention.

Social Media 198

Social Media Tools Tips ROI 198

Sprout Social

APRIL 25, 2022

Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Once it’s set up, marketers can access pageview information from within the Sprout platform for quick and easy reporting. According to the 2021 Demand Gen Report, 32% of B2B buyers notice ads and are positively influenced by them.

B2B 121

B2B Instagram How To Marketing 121