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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. According to Nielsen, 92% of consumers trust recommendations from brand advocates.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention.