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The Shift To TV Everywhere

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We do things (like eat supper and get home from work) at a specific time to not miss our favorite shows and share in both the collective moment (that was shared with everyone else watching) and a moment of privacy (as we watch with our blinds closed from the comforts of our couches). nielsen mckinsey company. TV was never everywhere.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

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According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.