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What Journalists Need from PR People

Proactive Report

After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. The traditional press release format was developed over 100 years ago to service print journalists. Print is on its last legs.

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Media Relations in a Web 2.0 World

Proactive Report

After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. The traditional press release format was developed over 100 years ago to service print journalists. How does this affect us as PR people?

Web 2.0 101