Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. MotiveQuest Still doing what they do.
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