Snapchat Shares New Insights into the Effectiveness of Snap Ads for CPG Brands
Social Media Today
DECEMBER 16, 2021
New analysis, conducted by Nielsen, shows that Snap ads can be highly effective for CPG brands - especially AR campaigns.
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Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.
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Ignite Social Media
JULY 25, 2018
A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Those missing pieces come in the form of data and analysis. Ranking Digital Media Channels.
Ignite Social Media
MARCH 18, 2024
The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game Ignite Social Media Announces Release of Groundbreaking Ebook: “Social Media & AI: An In-Depth Analysis” The post Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From appeared first on Ignite Social Media.
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. In this post, we’ll look at some of the crucial issues with content analysis on social and talk about best practices for making sure your content is doing what it was created to do.
Webbiquity SMM
OCTOBER 13, 2010
Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. The only caveat is that this may whet your appetite for the full version (see below). Share this on Technorati. Tweet This!
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Polls are about declared, conscious statements: Big Data is about undeclared analysis.
Socialmedia.biz
JANUARY 14, 2020
According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent. This brings us to the commonly asked question: How do you promote your brand in such a short time?
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news. It Depends.
Mindjumpers
FEBRUARY 2, 2011
Lise Haar Nielsen Account & Project Assistant. Loa supports the copywriters with target group and culture research and analysis. She is completing her five-month internship at Mindjumpers as a Project Assistant. She focuses on project coordination and transforming customers needs to match the development of the very same.
Ignite Social Media
APRIL 17, 2017
For more context with analysis, they are incorporating comparisons between current video metrics and historical benchmarks. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. These metrics matter to advertisers.
Sprout Social
NOVEMBER 2, 2023
Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Take a look at this simplified current state customer journey map from Nielsen-Norman. Pay attention to what they say on social media and in reviews.
Bill Hartzer
MAY 26, 2010
Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.
Audiense
SEPTEMBER 2, 2016
Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% With regards to the responses, those were reviewed using qualitative analysis.” #LeBigSwim https://t.co/PZGErCXzZF. PZGErCXzZF.
Proactive Report
JULY 4, 2017
As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Does the site provide original content and information, original research or analysis? Does the content contain insightful analysis or information that goes beyond the obvious?
Net-Savvy Executive
APRIL 1, 2011
A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. It's now known as Dow Jones Insight.
Twist Image
OCTOBER 18, 2011
nielsen mckinsey company. While Twitter feeds light up with mentions of TV shows, it turns out that Social Media doesn't really affect TV all that much. active media. advertiser. advertising. advertising model. american pickers. battlestar gallactica. broadcasting. marathoning. media company. media convergence. media hacker. micro mobility.
Ignite Social Media
DECEMBER 16, 2016
With each channel export having over two-thousand variables and each post export with over ninety; the analysis possibilities are endless! On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance.
Oktopost
APRIL 22, 2019
Accuracy in both big-picture and fine-grained analysis. Nielsen Visual IQ. According to one reviewer, “With analysis and voice calls, you can optimize the entire purchase path, click to call. Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one).
Convince & Convert
AUGUST 7, 2011
Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.
Proactive Report
MAY 6, 2010
million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4
Proactive Report
MAY 6, 2010
million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4
Writtent Blog
JANUARY 25, 2015
As a recent analysis of the “contingent workforce” by Dr. Michael Woody found, large and medium-sized companies are actually hiring freelancers in droves. Nielsen research has found that consumers are increasingly using content for decision-making, but only when it carries some expertise.
Razor Social
MAY 15, 2019
One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Sentiment analysis helps you understand the opinions of your audience by identifying mentions of your brand on social media and then categorizing them as positive, negative, or neutral.
Buzz Marketing for Technology
JUNE 27, 2008
Analyzing Information. The analysis of information is fundamental to the process of converting information into knowledge (Avery, et.al, 2001). Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities.
Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.
Convince & Convert
SEPTEMBER 21, 2010
Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?
Mindjumpers
AUGUST 9, 2010
Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue.
Jon Loomer
AUGUST 29, 2018
Along the way, we’ll take a nerdy detour into segmented audience analysis. In the United States, you can also target by DMA , which is a media market as defined by Nielsen. Audience Segmentation Analysis. This post dives into what Facebook Location Targeting is and how location is determined.
Keyhole.co
AUGUST 10, 2023
The trick is always to add your analysis and thoughts whenever something significant happens. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Don’t just share the news. User-Generated Content (UGC) Feature content created by your customers or fans.
Keyhole.co
AUGUST 10, 2023
The trick is always to add your analysis and thoughts whenever something significant happens. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Don’t just share the news. User-Generated Content (UGC) Feature content created by your customers or fans.
Ignite Social Media
SEPTEMBER 26, 2016
Facebook Announces New Data Analysis Options for Advertisers. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Facebook last week announced five new ad measurement products, all of which integrate with other measurement tools.
Rebekah Radice
NOVEMBER 24, 2017
Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. And once you do, you can give them exactly what they need.
Buffer Social
JUNE 12, 2016
Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. Through analysis and interviews, they found that the following factors came into play with unfollowing: Leaving too many updates within a short time.
Rebekah Radice
NOVEMBER 24, 2017
Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. And once you do, you can give them exactly what they need.
Oktopost
JUNE 9, 2020
A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Building Trust. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day.
Buzz Marketing for Technology
JUNE 27, 2008
These include among other things, a thorough analysis of the skills and their nature, their interrelationships, and the resulting implications for educational and technological developments. For socio-emotional literacy: Content analysis of inputs of participants in a chat session. The second strategy, in contrast, is skeptical.
Webbiquity SMM
FEBRUARY 7, 2011
Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. . She shows how to identify and emulate organizations that are “truly social..
Convince & Convert
APRIL 14, 2015
Norman Nielsen Group covered this topic on Web design , and loosely translated, this is what it means for your blog: If readers like one post on a blog, they’re more likely to judge the entire blog favorably in the future. It’s the halo effect.
Sprout Social
APRIL 25, 2022
Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Before you jump into the day’s hottest trend, be sure to use a sentiment analysis tool to understand how people are really feeling about the topic. Half of all B2B marketing content is created to generate brand awareness.
Buffer Social
AUGUST 9, 2016
Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district.
Convince & Convert
APRIL 22, 2010
– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM.
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. Dashboard shows volume of mentions and sentiment.
Viper Chill
APRIL 25, 2012
A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. As mentioned, this is a long article.
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