How Does Nielsen Accurately Provide Social TV Measurement?
DECEMBER 5, 2016
Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies and quotes) on Twitter is with organic tweets sent by the audience, while 19 percent is with content posted by network accounts via network, program and talent accounts. The measurement company said it tracks Twitter activity in the U.S.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Nielsen. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Actionable Analysis. Actionable Analysis. Tags: Nielsen Publishing. ); //. Marketing News & Expert Advice. ClickZ.asia. Mobile.
Your Next Growth Hack Won’t Come from You
JANUARY 26, 2017
As Jakob Nielsen famously observed, “Elaborate usability tests are a waste of resources. Education & Analysis Social MediaIt’ll come from more and better questions. Success stories like Uber, AirBnB , Dropbox, and Spotify have all made finding the next, great “growth hack” something of a holy grail. The problem is, most companies are looking in the wrong place. What’s the answer?
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
From a public media membership standpoint, “Donate” buttons are either here or soon to be accessible on our social platforms, and the partnerships major platforms like Facebook are making with third party verification companies like Nielsen is making it easier to prove the value for social visibility to sponsors and funders. Education & Analysis Social MediaLess vanity metrics.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
Think about these three statistics: 92% of people trust recommendations from individuals (even if they don’t know them) over brands ( Nielsen ). Education & Analysis Social MediaThere’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. There are currently 2.6 billion by 2020. people in the world by 2020.
How Facebook Messenger Bots Are Changing the Way Brands Communicate
DECEMBER 14, 2016
Through Nielsen, Facebook uncovered the metrics to support that while the “why” and “how” behind messaging habits may vary, “the global growth of messaging is undeniable.”. Education & Analysis Social Media Social Media TrendsThis blog post was originally published on FSC Interactive. . But now, with over one billion active Messenger users, messaging is finally having its moment.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. No more. Alterian SM2 Freemium. Social Mention.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. There are, however, companies that make mega mistakes for millions to see.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. Through analysis and interviews, they found that the following factors came into play with unfollowing: Leaving too many updates within a short time. Still, despite the vanity, there is value in follower count.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. And they don’t use sentiment analysis they use human analysis to provide “derived sentiment”.
The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
With each channel export having over two-thousand variables and each post export with over ninety; the analysis possibilities are endless! On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Twitter. Facebook. YouTube. Pinterest.
The 5 Reasons Most Companies Aren’t Measuring Social Media
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings.
The 2012 Political Conventions on Social Media: 13.5M Tweets Strong
The Realtime Report
SEPTEMBER 18, 2012
Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. The GOP convention was “one of the most talked about news events of the year on Facebook ,” ( Associated Press ) according to data analysis from Facebook.
Brand Monitoring: Where Are They Now?
APRIL 1, 2011
couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Brandimensions Folded into its BrandProtect sibling in early 2009. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008.
[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements
SEPTEMBER 2, 2016
Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% in off-trade compared to the same period in 2014. With regards to the responses, those were reviewed using qualitative analysis.” Announcement très important. Cantona to swim the Channel. PZGErCXzZF.
7 Myths You Believe About Freelance Copywriters
JANUARY 25, 2015
As a recent analysis of the “contingent workforce” by Dr. Michael Woody found, large and medium-sized companies are actually hiring freelancers in droves. Nielsen research has found that consumers are increasingly using content for decision-making, but only when it carries some expertise. Others remember the early days of SEO, and shudder. They’re Not Reliable.
Best Social Media Monitoring Tools
MAY 26, 2010
Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. These are the top social media monitoring tools out there.
If Size Matters, Social Media is Huge in the US
APRIL 18, 2010
by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels.
35 Great Social Media Infographics
MARCH 3, 2010
website is excellent in terms of its analysis of social media inforgraphics. Denise West Here is a new infographic released by The Nielsen Co. Denise West Here is a new infographic released by The Nielsen Co. As you probably know, infographics are visual representations of information, data, or knowledge. Most of these have been scaled down or cropped. Facebook vs. Twitter 6.
The Shift To TV Everywhere
OCTOBER 18, 2011
MediaPost published another news item last week titled, Social Media Has Negligible Effect on TV Ratings , that stated: "An analysis by NM Incite , a Nielsen/McKinsey Company, found a 9% overall lift in social media 'volume' a month before a TV show's start can improve numbers 1% for 18-34 viewers, who are typically the busiest on social media site." nielsen mckinsey company. Television has always been based on two pillars: Destination. TV was never everywhere. That is changing rapidly. Passivity. Media can be both passive and active. TV was always passive. media.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Radian6 Radian6 offers a solution , where you can setup certain keywords to monitor on a dashboard, automatically track the keywords on blogs, image sharing sites and microblogging sites, and then have it report back to you with an analysis of the results. Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Nielsen Nielsen offers Buzzmetrics , which will supply you with key brand health metrics and consumer commentary from all consumer-generated media. Dan Schawbel is the author of Me 2.0: You might want all three. thanks! thanks!
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district. Chapter 4: Budgeting, Analysis, and Successful Strategies. Headline.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared.
Do the Math to Calculate the ROI of Business Blogs
Blue Focus Marketing
MARCH 13, 2012
According to Nielsen’s “The Social Media Report,” social networks and blogs are the top online destinations for Internet users, accounting for 23% of the time Americans spend online. Final Analysis. Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. And it’s all about winning.
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
Zarrella’s analysis found. Lee, Jakob Nielsen, and more. ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ). Go figure.
5 Reasons Social Media Measurement is Making You Lie to Yourself
Convince & Convert
AUGUST 7, 2011
Nice analysis on it from Ian Lurie over at Conversation Marketing ). Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. 2. Not really. they are of course correct. Wrong.
Social Media Monitoring Tools – 2010 Review (intro)
MARCH 30, 2010
Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 social media monitoring tools – Alterian , Brandwatch , Biz360 , Nielsen My Buzzmetrics , Radian6 , Scoutlabs and Sysomos – so that we can provide an in-depth review of the tools and a comprehensive report laying out the pros and cons for each tool. Who’s using the tools and for what?
Online Content Curation: The Key To Building Visibility, Authority And Value
SEPTEMBER 24, 2010
million unique visitors per Nielsen NetRatings. According to the same Nielsen NetRatings above, The Drudge Report had a readership of 3.5 About Taariq Lewis Taariq Lewis is the director of sales and marketing of HiveFire and launched the go-to market strategy for a content analysis and entity extraction company of MIT CSAIL engineers. Curated in real-time. But not only.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. Mark Zuckerberg: The iPad Isn't Mobile 4 iPhone Versus Android: Nielsen Delivers the Num. 5 12 Tech Toys for a Geeked-Out Wedding 6 Why Google Is Suing the U.S. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.
2012 Social Media Business Trends
Blue Focus Marketing
DECEMBER 5, 2011
According to Nielsen’s “The Social Media Report,” social media use is commonplace, with over 4 to 5 Internet users engaging in social activity across a wide variety of platforms. We will see more data crunching and analysis and more strategic and targeted responses. As the end of the year draws near, it’s time to start looking at social media trends for 2012. for building communities?
How to Hack Your Efficiency with an Agile Blog Planning Process
Convince & Convert
APRIL 14, 2015
Norman Nielsen Group covered this topic on Web design , and loosely translated, this is what it means for your blog: If readers like one post on a blog, they’re more likely to judge the entire blog favorably in the future. Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.” That’s being effective. Excellent. Right? But
Why Host a Blog on Your Corporate Website?
JANUARY 4, 2011
Vizion Interactive is a full-service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, social media marketing, SEO friendly Web design/development, analytics installations/analysis, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV. Links Let’s be real.
The Future of Blogging: I Had to Tell You This
APRIL 25, 2012
prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. There are three reasons why this analysis includes so much information. 5,000? Ready?
What Journalists Need from PR People
MAY 6, 2010
million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. . Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. One of the keynote panels was about the media and their needs in today’s Web 2.0 world. After
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. Frighteningly Fun Zombie iPhone Games Apple Launches Online Store in China 5 Fun iPhone Accessories for Kids Apple Now Offers Free iPad Engraving View More » Mobile iPhone Versus Android: Nielsen Delive. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. But what about the use of social media between businesses?
Big Ad News at the Big 3 Social Networks | Social You Should Know
Ignite Social Media
SEPTEMBER 26, 2016
Facebook Announces New Data Analysis Options for Advertisers. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. All smart moves in my view.
The Rise of Reddit: 4chan and Digg Get the Credit While Reddit Booms
SEPTEMBER 30, 2010
In July, they asked why web analytics sites like Quantcast, Alexa, Compete and Nielsen all underreport Reddit's traffic (probably causing the media's low estimates). Analysis complete. Login Contact About 74° A Summary of Our Gay Teen Bodycount "If You Only Have One Week in L.A." But forums can be inscrutable to outsiders. And I say plenty of them aren't.
Aggregators: the good ones vs. the looters
OCTOBER 4, 2010
And now, the HuffPo is nibbling at the NYTimes.com’s ankle: 13m unique visitors/month (Nielsen) vs. 19m for the Times. – Match the subject of the story against a traffic analysis of what readers like on your superblog. Some are truly helping the producers of original content but others simply amount to mere electronic ransack. My daily media routine starts on Techmeme.
Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps
Buzz Marketing for Technology
JUNE 27, 2008
This list is conceived as a practical framework, derived from years of experience in the research and design of digital environments for youth and adults, as well as an analysis of recent literature on the subject, and based on a pilot study of the performance of scholars in different types of digital tasks ( Eshet-Alkalai, 2004 ; Eshet-Alkalai & Amichai - Hamburger, 2004 ). These include among other things, a thorough analysis of the skills and their nature, their interrelationships, and the resulting implications for educational and technological developments. Abstract.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
The measurement requires in-depth analysis and A LOT of asking “WHY?” Social Media Marketing ROI – Metrics And Analysis From Search Engine Land: a look at how to adapt currently available measurement methodologies and apply them to social media marketing campaigns. Our blog offers resources, information, and advice on using social media to achieve your business goals. Awesome!