Social Networking Squared With participation numbers and interaction levels in social networks soaring, it comes as no surprise that business schools are starting to pay close attention to these new groundswell phenomena. I was especially happy to see Professor Soumitra Dutta and Dr. Mathew Fraser from Insead recently publish an excellent book on social networking (“ Turning social networking on its head: where horizontal and vertical networks meet ”), offering some great analysis on how Web 2.0 is changing not just our work but our lives too. Learn more about me here.
DECEMBER 28, 2008
COVISIO [Analysis, Nielsen] Social Networking Squared