Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. .&# She shows how to identify and emulate organizations that are “truly social.&#. And lots more. Social Media Trends.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 22, 2010

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128