[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements
Audiense
SEPTEMBER 2, 2016
Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5%
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