Remove Analysis Remove Metrics Remove Nielsen Remove Sentiment
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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. The answer is any of the above and any number of other social metrics, so for this list I’ve instead gone for the campaigns that I found to be most memorable, innovative, or downright funny.

Nielsen 241
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. And, you can assign predicted emotions or sentiments to different stages of the journey. Take a look at this simplified current state customer journey map from Nielsen-Norman.

Examples 102
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Best Social Media Monitoring Tools

Bill Hartzer

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

Cymfony 152
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. or via third party tools that track social metrics.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. If growing brand awareness and engagement on social media is your goal, then social reach, impressions and clicks are the metrics you need to be measuring.

B2B 144
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. First – What are the objectives? link] martin s.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. Social Media Metrics and ROI. 8 Social Media Metrics You Should Be Measuring by Social Media Examiner.