Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Take a look at this simplified current state customer journey map from Nielsen-Norman. Apart from the journey, it also highlights opportunities and metrics to track.

Examples 101

Examples Template Templates How To 101

Ignite Social Media

DECEMBER 16, 2016

With each channel export having over two-thousand variables and each post export with over ninety; the analysis possibilities are endless! While the amount of data that Facebook provides is nice, they have encountered many issues that have caused miscalculations on several metrics.

Analytics 60

Analytics Platform Social Media comScore 60

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). Visibility of Social Media Metrics Drives Behavior.

Social Media 164

Social Media Quantcast Metrics Comparison 164

Razor Social

MAY 15, 2019

At the awareness stage, you want to measure every metric that can tell you how many people potentially saw your brand’s message and how many of those people took an interest in your brand by following you, engaging with content (comment, like, share, click) or mentioning your brand. or via third party tools that track social metrics.

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. If growing brand awareness and engagement on social media is your goal, then social reach, impressions and clicks are the metrics you need to be measuring.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

JUNE 12, 2016

Follower count is often considered one of the vainest of vanity metrics. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. Through analysis and interviews, they found that the following factors came into play with unfollowing: Leaving too many updates within a short time.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. Social Media Metrics and ROI. 8 Social Media Metrics You Should Be Measuring by Social Media Examiner.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 14, 2015

Norman Nielsen Group covered this topic on Web design , and loosely translated, this is what it means for your blog: If readers like one post on a blog, they’re more likely to judge the entire blog favorably in the future. It’s the halo effect. Free content downloads (and email subscribers). Product signups. Content is data.

Process 60

Process How To Team Publishing 60

Sprout Social

APRIL 25, 2022

Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Sprout users looking to consolidate all their metrics in a single platform can use our link in bio offering, SproutLink. Half of all B2B marketing content is created to generate brand awareness. Those moments generate engagement.

B2B 120

B2B Instagram How To Marketing 120

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

APRIL 22, 2010

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128