Buzz Marketing for Technology

JULY 16, 2008

Is constructing knowledge based on analysis a work literacy skill? One problem I see with all of the data and communication tools available to students is the lack of training on how to problem solve and conduct an analysis. This process allows gaps in the analysis to be more obvious. The question is, is analysis being "taught"?

Knowledge Base 100

Knowledge Base Construction Analysis Skills 100

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take …. Share this on Reddit. Share it on StumbleUpon.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

AUGUST 10, 2011

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. If you really want to go beyond sentiment analysis you need to use semantic analysis.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

FEBRUARY 15, 2012

Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. During testing and validation, social data could play a crucial role in deciding to stop a project. Related posts: How important is real-time data?

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

MAY 15, 2013

That responsibility should belong to the chief marketing officer. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. Placing the CMO in charge allows for the best of both worlds. More Traffic? No Contest.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. What about marketing and advertising? To a marketing executive, real time may be data necessary to make annual, semi-annual and quarterly budget decisions.

Data 217

Data Analysis Process Project 217

Buzz Marketing for Technology

SEPTEMBER 10, 2014

What role can marketing play in helping to define a new opportunity? Is it the classic role that marketing plays, or is it something more? I think it’s something different, and I think the world of marketing is about to undergo the most ginormous upheaval. What could this mean for the average marketer’s career?

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

MARCH 30, 2011

The two things social lift analysis can tell you are how far and how fast those ripples move. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. You have a killer piece of original content that starts rippling out from its source. Many BtoB organizations these days are spending time and money.

Analysis 181

Analysis B2B Advertising Types 181

Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Yet, there is an answer.

Data 194

Data Social Media ROI Survey 194

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. What makes what you’re doing different than all of the others?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

JULY 27, 2011

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. They would spend on average 35 hours just processing data before they could begin analysis. This is not just my opinion.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

AUGUST 3, 2011

In fact most social media analytics firms do something to “augment” their sentiment analysis to make it more accurate – usually involving human intervention. So consider the fact that raw sentiment as determined by machine is often only 65% accurate – to me this is dangerously close to 50% or the equivalent of a coin toss.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? Which to me clearly underscores a need for trend analysis around your brand (think Google Trends for your Brand) to understand what to attack first to raise trust in your own company. Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

MARCH 23, 2011

By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan. To answer that, you need to discover where men go to have those conversations and then place your media there. And that media could be in the form of an advertisement or in the form of paid content.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

JUNE 27, 2008

In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. collective action.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JUNE 27, 2008

Yet Marc Andreessen giving career advice on his blog a few days ago says that centralized geographic hubs (like Silicon Valley for IT tech and New York for financial markets) still matter regardless of the Internet. krsnaKhandelwal said: A very good analysis, the web actually connects people in a beautiful way. Plain as day.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

JUNE 23, 2008

The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. The end products of knowledge work are already highly refined abstractions; a financial analysis, project plan, consulting report, or article. Jim McGee, April 1, 2002.

Analysis 199

Analysis Process Consultant Industry 199

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. But professional service firms often impose inherent drags on marketing response. The quick or the dead.

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

MARCH 23, 2009

The research is based on the analysis of Facebook application usage data comprising more than 9 million users and 117 million records. BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users.

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

SEPTEMBER 26, 2008

I'll just quote him here: The gist of the analysis is that people who use the internet at work also use it to do work at home; it makes them more efficient but also increases the demands on their time.

Skills 109

Skills Social Media Web 2.0 Survey 109

Buzz Marketing for Technology

OCTOBER 16, 2008

I might include some of my blog postings I have done as a result of my analysis of my teaching, such as "What are we doing as teachers to make ourselves literate in the workplace?" Is constructing knowledge based on analysis a work. With that in mind, I began to consider what my portfolio would look like. Work Processes. ► May.

Web 2.0 100

Web 2.0 Skills Class Wiki 100

Buzz Marketing for Technology

JULY 24, 2008

Using marketing (technology adoption) concepts, the majority adopters dont tend to use a new product until it is in the mature stage. I am not sure if anyone has ever looked at this, but I would be interested to see this type of analysis. Is constructing knowledge based on analysis a work. It was not overnight. at 8:50 AM.

Web 2.0 100

Web 2.0 Education Skills Wiki 100

Buzz Marketing for Technology

JULY 17, 2008

Is constructing knowledge based on analysis a work. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Subscribe to this blog. Blog Archive. ▼ 2008. (51). ▼ July. (8). Work Processes. The Importance of Culture.

Web 2.0 100

Web 2.0 Skills Wiki Directory 100

Buzz Marketing for Technology

JULY 16, 2008

Is constructing knowledge based on analysis a work. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Subscribe to this blog. Blog Archive. ▼ 2008. (50). ▼ July. (7). What do businesses really want?

Web 2.0 100

Web 2.0 Wiki Skills Directory 100

Buzz Marketing for Technology

JUNE 27, 2008

Analyzing Information. The analysis of information is fundamental to the process of converting information into knowledge (Avery, et.al, 2001). Analysis builds on the organization of information, but goes beyond it in its emphasis on the importance of frameworks, models, and theories grounded in the standards of public communities.

Skills 100

Skills Collaboration Education Software 100

Buzz Marketing for Technology

JUNE 27, 2008

The 7 Pillars of IT-Enabled Team Productivity: The Microsoft SharePoint 2007 Analysis. Download Now (Registration Required) ($0, 54 pages, 2.1MB). This is a free download. Related Research. Published February 2008.

Sharepoint 100

Sharepoint Team Company Products 100

Buzz Marketing for Technology

JULY 24, 2008

Most gut feelings are based on experience, an understanding of the environment, and our own analysis of what is going on: tacit knowledge. Is constructing knowledge based on analysis a work. I, however, interpret Kolbs apprehensive knowledge as an unconscious, intangible process that many consider "instinct" or "gut feeling".

Web 2.0 100

Web 2.0 Collaboration Skills Groups 100

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? s Rich Sloan with Anil Dash, Seth Godin, and Dan Roam in a one-hour interactive telechat.

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Buzz Marketing for Technology

OCTOBER 14, 2008

Four activities are central to critical reflection (Brookfield 1988): Assumption analysis - This is the first step in the critical reflection process. Systematically over a period of time after action. Long-term as one attempts to develop formal or informal theory. Critical Reflection.

Journal 244

Journal Education Skills Construction 244

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. Influencer Marketing: An Oxymoron? Go join that! March 2007.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JULY 24, 2008

Is constructing knowledge based on analysis a work. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. ▼ July. (9). The impact of organizational politics on workplace. Work Processes. The Importance of Culture.

Web 2.0 100

Web 2.0 Skills Wiki Knowledge Base 100

Buzz Marketing for Technology

JUNE 27, 2008

In addition, the passage of time will demand that each answer be revisted as market forces, competitors, and bases of competitive advantage change. 26 of “the essential drucker&# has the subheadings I’m looking for (Form and Function/From analysis to perception). * is this a joke?).

Knowledge Base 100

Knowledge Base Automotive Compete Cost 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". IBM Using Chocolate to Capture African Market. Search Engine Marketing. src = [link]. }. White Papers |. Webcasts |. Podcasts |.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! I like the point you draw with reference to direct marketing — I’m a direct marketing fan, but I so agree.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240