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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 93
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How to Find Your Audience on Social Media

Social Media Strategies Summit

If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience. Or maybe you’ve been putting way more effort (and money) into LinkedIn than any other channel. At this point, it’s worth stopping to sense-check your findings by surveying your existing customers.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

That’s where sentiment analysis can help you. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Sentiment 142
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129
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Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior

Bill Hartzer

The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. To initiate this extensive study, online surveys were conducted with the collaboration of Mindshare’s esteemed Worldwide Data Strategy & Insights team.

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5 Smart PR & Marketing Trends for 2024

Proactive Report

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Audience Analysis Knowing as much as you can about your audience has always been the key to success. Discover your current Brand Visibility Score.

Trends 72
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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This includes insights into your prospects’ browsing habits and location, as well as a broader view of industry trends, competitor analysis, and market interests. This is where the fun stuff comes in: social media.

Data 124