Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. What is social listening analysis?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. or G2), it goes far beyond that.

Reputation 96

Reputation Sentiment Analysis Notification 96

Hootsuite

FEBRUARY 7, 2024

Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

Analysis 87

Analysis Social Media ROI How To 87

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

MARCH 7, 2022

However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

FEBRUARY 3, 2024

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. Posting this webinar on LinkedIn (vs.

Social Media 59

Social Media How To Metrics Sentiment 59

The Realtime Report

APRIL 3, 2014

LinkedIn: 259 million active users. via LinkedIn. In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Sina Weibo: over 500 million users. via The Next Web.

Social Networking 170

Social Networking Sentiment Brands Twitter 170

Keyhole.co

DECEMBER 13, 2023

Platforms supported: TikTok LinkedIn Instagram Twitter YouTube Facebook Pricing: Keyhole’s pricing starts from $63/month for individuals and small businesses. Platforms supported: YouTube Instagram Twitter Facebook TikTok Pinterest LinkedIn Cons: App and website tools sometimes could work slowly due to loading issues.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. The consultant always listens to gauge audience sentiment to inform all activity. We’re pretty busy!

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. LinkedIn Brand Lift Tests.

Survey 92

Survey Brands Sentiment Template 92

Keyhole.co

SEPTEMBER 12, 2023

One of the best social media tools for data analysis, Keyhole keeps your digital presence ROI-focused. From measuring engagement metrics to running competitor analysis, Keyhole does it all with just a few clicks. Competitor analysis keeps you ahead of your counterparts.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand.

Engagement 105

Engagement Tips Loyalty Metrics 105

agora pulse

NOVEMBER 10, 2020

Audiense Insights is an audience intelligence and analysis tool designed to help you connect with your customers. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 4, 2021

You could say that (in general) Twitter is more focused on pithy, short-form comments or conversations with a real-time cadence, while LinkedIn is focused on quality, long-form content targeted to a business-minded audience. Sprout’s tagging feature makes this type of analysis easy. Benchmark against competitors.

Data 124

Data Metrics Sentiment Analytics 124

Oktopost

FEBRUARY 29, 2024

Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. It demands a systematic approach to measurement and analysis, which is best achieved through dedicated B2B social media management platforms. In contrast, your typical B2C social media management platform may track the following: 1.

ROI 62

ROI B2B Organization Platform 62

Bill Hartzer

NOVEMBER 17, 2023

For example, Snapchat was most associated with learning and delivering feelings of joy, Instagram with exploration and recognition, and LinkedIn with building connections and careers. echoed the sentiment, emphasizing the positive influence of joy Snapchatters feel while using the app on how they view business messages.

Social Media 95

Social Media Survey Study Collaboration 95

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

MARCH 13, 2019

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Conduct more comprehensive competitive analysis. That said, LinkedIn is crucial to your B2B listening strategy.

B2B 105

B2B How To Sentiment Reddit 105

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. In time, social listening for competitor analysis will become foundational.

B2B 62

B2B Sentiment Analysis Influencer 62

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 22, 2022

Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. million LinkedIn: 5 million TikTok: 3.1 Source: Nike LinkedIn. Even on a professional platform like LinkedIn, they showcase their celebrity collaborations and gain traction. million YouTube: 1.71

Social Media 59

Social Media Strategy Collaboration Analysis 59

Keyhole.co

SEPTEMBER 12, 2023

You can run competitor analysis, measure standard and unique KPIs, and assess your position in the industry all in one platform. The platform examines several online forums, groups, and conversation threads to measure the audience’s perception and alert you. The insights are actionable and capable of driving tangible changes.

Tools 52

Tools Social Media Curata Price 52

Ignite Social Media

OCTOBER 6, 2022

Channel Breakdown Average Duration Time Topic Analysis Topic Focus Issues Emotion Context Significant Terms Sentiment Breakdown Total Contacts Made (by Team Member) . It uses some data points such as: . Khoros pricing details .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Keyhole.co

MAY 31, 2023

Keyhole is one such tool that helps you with competitor analysis and social listening. With Keyhole, you can track profiles from top social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. This is a good refresher before you add real-time profile trackers for detailed analysis.

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. This might include social hotspots like Twitter, Facebook, Instagram, LinkedIn, and others. Analyzing important metrics like reach, engagement, and sentiment is possible while viewing the results in real-time.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

JULY 4, 2022

Note: Be sure to look for a social media platform that includes sentiment analysis. There are dashboards, workbenches, and reports, which gives you varying depths of data and analysis. Integration with your key social channels. Social listening capabilities to replace Topic Profiles. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Webbiquity SMM

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Sentiment: Are the comments, posts etc. Share this on LinkedIn. Influence: a.k.a. Post on Google Buzz.

SM2 187

SM2 Alterian Vocus Social Media 187

Keyhole.co

MARCH 7, 2022

On the other side, your LinkedIn posts are attracting potential customers. The reports tell you that your YouTube videos haven’t generated any results in a month while your LinkedIn posts are excelling. Won’t you double down your efforts on LinkedIn marketing and identify what’s going wrong with YouTube marketing?

Report 52

Report Social Media Metrics How To 52

Sprout Social

MAY 8, 2023

Restaurants and bars on LinkedIn see decent engagement at midday during the week. Are you looking to keep a pulse on sentiment and brand health? While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own social media data analysis.

Tourism 108

Tourism Travel Education Engagement 108