Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Head to the Google Analytics Campaign URL builder.

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Sample Code Social Media HootSuite URL 145

Hootsuite

JUNE 28, 2023

A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? URL shortener. Your direct traffic in Google Analytics is a good estimate.

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HootSuite URL Analytics Forums 120

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Razor Social

JULY 13, 2017

However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. You’ll know if social media traffic came from a link you shared in a tweet, in a Facebook post, or in a LinkedIn group. Use Google Campaign URL Builder.

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Social Media URL How To Analytics 111

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate. If you’re interested in building a social media marketing funnel , tracking link clicks is crucial.

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Social Media How To Metrics Analytics 125

Hootsuite

APRIL 15, 2020

That’s when the web marketing specialist walked into Twitter’s offices with an idea. For example, #EachforEqual and #IWD2020 were used across social media platforms, including LinkedIn, on International Women’s Day. Same with Facebook, Pinterest, LinkedIn or any other platform—sometimes less is more. photography (537M posts).

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Hashtag How To HootSuite LinkedIn 145

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. For example, are they entrepreneurs, marketers etc. With a bit of smart thinking you can do this analysis across other platforms. Content Analysis. Sentiment Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Why do you need a content calendar?

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Template Templates Content Marketing 60

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Also, this type of recruiting includes employer branding and influencer marketing. They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. LinkedIn This social network has about 15 million job listings.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Rebekah Radice

JANUARY 7, 2019

Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. The analysis above will not only give you insight into your content, but how you should present it. STEP 6: Go Deep Into Competitive Analysis. Post Types. Conversions. How am I reaching them?

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Social Media How To Metrics URL 145

Keyhole.co

SEPTEMBER 20, 2023

You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Set the tracker name and make a custom URL. Want to run competitor analysis using Keyhole?

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Reputation Brands Construction How To 59

agora pulse

JUNE 11, 2019

But are you tracking figures that reflect progress toward your marketing goals? When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. From Facebook and Instagram to Twitter and LinkedIn, follower numbers can reflect growth on your social media channels.

Metrics 106

Metrics Social Media Content Analytics 106

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Razor Social

OCTOBER 11, 2017

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. So how do you stay ahead of your competition in the content marketing game? Content marketing is equal parts strategic, creative, and technical. You need to get your geek on!

Tools 111

Tools Tips Content Marketing 111

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. URL clicks. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks.

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Data Social Media How To ROI 102

Laurel Papworth

JUNE 24, 2014

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. For my students: RSS allows you to manually (or autopost) Facebook, Twitter, Google Plus, LinkedIn etc updates from a 3rd party site. 363337977414.

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RSS Social Media Netvibes API 90

Socialmedia.biz

JULY 28, 2016

C ontent marketers have access to hundreds of tools that can make their jobs more effective. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. 2 Open Site Explorer by Moz : Creating backlinks is an important part of your content marketing strategy. Post by Kate Simpson. Cost: free.

Tools 60

Tools Content Marketing HootSuite 60

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. And as part of the analysis, you can dig into the referral stats on your social media marketing as well. LikeAlyzer.

Analytics 111

Analytics Social Media Tools Klout 111

Razor Social

MARCH 23, 2017

Backlink analysis is important for SEO, but the process can be pretty time-consuming. It lets you run an analysis of the links to your website from external sites. You can look at the link analysis for the previous week, month, or year. Backlinks from websites with high DR are always more valuable. Fixing this (i.e.

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Review NoFollow How To URL 99

Sprout Social

MARCH 16, 2022

Essential LinkedIn video metrics . Like Facebook, LinkedIn counts a view after three seconds, and your video view count doesn’t display publicly on your post until your video has reached 500 views. LinkedIn prefers native content that keeps users on the platform. URL clicks. Click-through rate. Hashtag clicks.

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Engagement Report Video Metrics 125

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success.

Social Media 52

Social Media UGC Content Loyalty 52

Kikolani

SEPTEMBER 12, 2011

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. shortened URLs from each Triberr member’s tweets. The Problem with Google Analytics. referral link.

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Case Study Analytics Google Study 163

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Download the Audience Analysis and Prioritization Worksheet to prioritize your key audiences for success. million downloads to date), my blogs, posts to my LinkedIn network of more than 365,000 followers and 13,000 connections. If they want to find you, they will.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Download the Audience Analysis and Prioritization Worksheet to prioritize your key audiences for success. million downloads to date), my blogs, posts to my LinkedIn network of more than 365,000 followers and 13,000 connections. If they want to find you, they will.

Eventful 90

Eventful Tips Training Authentication 90

Bill Hartzer

APRIL 18, 2011

This person will work in hand in hand with the Development, Marketing and Content teams to achieve the desired goals centered around increasing qualified, converting traffic to dealnews. – Monitor site performance day to day, and drive assignment of proper URLs, title tags and meta data; troubleshoot where needed. Tweet This!

SEO 136

SEO Engineering Hitwise comScore 136

Razor Social

OCTOBER 23, 2018

Google is getting smarter with its analysis of content so it’s not 100% essential to have direct matching keywords in places like the meta title, meta description or the URL name anymore. Twitter, Facebook, LinkedIn) what information to display whenever a link from your site is shared. Optimize for SEO.

Content 94

Content How To Social Graph SEO 94

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Supplement your email list with your contacts’ social network info? JustUnfollow.

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

JANUARY 12, 2010

While this isn’t anything substantially groundbreaking, I propose this question: why is it that many marketers are not embracing the technology earlier? The Professional’s Network: LinkedIn Finally, as far as LinkedIn is concerned, it’s a bit of a mix, though it makes sense. LinkedIn is a industry tool.

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MySpace LinkedIn Facebook Social Networking 114

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. It’s deceptively simple, and once you get set up, analysis is basically hands free. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media.

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ROI URL Analysis Campaign 40

The Marketing Blog

JULY 23, 2008

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs. A simple and easy import for me.

Social Media 100

Social Media Brands Web 2.0 Startup 100

Keyhole.co

MARCH 21, 2024

LinkedIn is one of the fastest-growing social media platforms for professionals. A common misconception is that LinkedIn is just a job-hunting portal for professionals and a platform for businesses to connect with fresh talent. As said earlier, LinkedIn represents diverse use cases.

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LinkedIn Tips How To Metrics 52

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

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Social Media Marketing Digg Consultant 221

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65

Influencer 104

Influencer Social Media How To Campaign 104

The Social Media Hat

MAY 30, 2016

This checklist will help you tick off every item in your 'social house' that needs to be put in order, including some fairly advanced analysis that I think you'll find fascinating. When going through LinkedIn contacts, consider adding Tags. Similarly, LinkedIn only provides analytics for Company Pages. Clean out the cobwebs.

Social Networking 60

Social Networking URL Privacy Review 60

Kikolani

OCTOBER 29, 2012

It comes complete with advanced analytics such as sentiment analysis, passion, reach and strength so you can gauge how well your brand is being perceived online. NutshellMail delivers your social media activities from Twitter, Facebook, Foursquare, Yelp and LinkedIn right to your email inbox. Social Media Marketing Best Practice.

Blogger 159

Blogger Social Media Tools Disqus 159

Rebekah Radice

APRIL 20, 2015

Are you using social media to market your business , but struggling to create momentum? Go to Google and type site: www.yourwebsite.com (replace the URL of your web site for www.yourwebsite.com ), look at the top of the page, above the search results and below the menu and you will see a count of the number of search results.

Social Media 136

Social Media Social Networking Training System 136