Waxing UnLyrical

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Connect with her on LinkedIn. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas.

Strategy 220
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#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

On what one thing you can do today for better PR measurement: A 7 Do proper analysis prior to acting – for better results. Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2017): How Measurement Affects Strategy Development. Brandon Andersen of Ceralytics chimed in: A strategy without measurement is a blind strategy.

Strategy 209
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#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

The real value comes from quant and qual analysis #amecmm #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017. As did Barbara: A2 To mention @thatmarion “Impression are like sperm – most miss their target and are wasted” #amecmm #measurepr.

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Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Measurement in #PR – Social Network Analysis. Why: Some top-line thoughts from Alex Sévigny on social network analysis. Twitter Facebook Google+ LinkedIn Monday Roundup: the #IABC15 (IABC World Conference) Edition. No One Puts Social (PR) In a Corner. Why: Because I made Venn diagrams! Based in the Washington, D.C.,

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#measurePR Recap (May 2016): Measuring Media Relations

Waxing UnLyrical

A5: #measurePR Impressions and audience analysis for the five-minute version. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. #measurepr. A5 If you have a team with more time than money (ie, intern) an hr/day on Google News is pretty comprehensive. Wouldn't you like to be in her kitchen?

Metrics 100
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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. Why: “One of the biggest challenge is that LinkedIn users are disengaged.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis. Connect with Lauren on LinkedIn or Twitter. The post Influencer Engagement: Finding a Fit appeared first on Shonali Burke Consulting.