Sherrilynne Starkie

NOVEMBER 16, 2013

It’s not that I don’t appreciate the hundreds of endorsements that my LinkedIn contacts have bestowed upon me. But still, I have to say that LinkedIn endorsements are pretty much meaningless. LinkedIn (Photo credit: Christopher S. I’ve had LinkedIn suggest various endorsements I should bestow on my contacts.

LinkedIn 278

LinkedIn Press Release Skills Notification 278

Sherrilynne Starkie

JANUARY 29, 2018

Effective social media analysis takes the right combination of hard skills and softer aptitudes. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. A social media consultant brings other aptitudes to the analysis piece too. Curiosity and creativity drive analysis in surfacing relevant trends and patterns.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. It means looking at outputs, examining the data, doing the analysis and explaining insights clearly.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JANUARY 8, 2018

Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

MARCH 18, 2018

There are quite a few surprises such has YouTube has more users than Facebook , people with higher education are more likely to be on Instagram and SnapChat counts a quarter of US adults as users (as many as LinkedIn). In its bid to clean up its act, Facebook has suspended a data analysis firm used by Donald Trump's 2016 campaign.

YouTube 67

YouTube Facebook Mobile Policies 67