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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. What is competitor analysis?

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Bart Caylor Who Are They?

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Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz. Here are 7 website analytics tools that are useful and worth exploring.

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8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

Research past events if the event organizer has hosted the same or similar events in the past. If this a first time event then check out similar industry events where a similar audience has attended. What social networks are they using to communicate with other attendees, sponsors and event hosts? How do they use social media?

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Users also leave feedback for the brand, helping Airbnb flag bad hosts, improve services, and build customer relationships.

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Search Engine Optimization Firms Like RankPay Still Hurting SEO Industry

Bill Hartzer

It is the companies like Rankpay (detailed below) that are sending emails like the one below that is truly hurting the search engine optimization industry as a whole. I would then look at the nameservers of the web host and send their web host an email. On Tue, Jan 18, 2011 at 10:21 AM, Chris B. I noticed that your.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.