Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Polls are about declared, conscious statements: Big Data is about undeclared analysis.

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Customer personas are fictional characters that represent each of your target customer groups. Pay attention to what they say on social media and in reviews.

Examples 103

Examples Template Templates How To 103

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Brands Eye can monitor your company’s online reputation much more effectively.

Cymfony 152

Cymfony Social Media Tools SM2 152

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Imagine if you were launching a product and you wanted a group of influencers involved in the launch campaign. According to Nielsen, 92% of consumers trust recommendations from brand advocates. And later on we’ll show you why.

Influencer 104

Influencer Social Media How To Campaign 104

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. The C-level executives are also a key group to onboard to advocacy. Brand Sentiment. Building Trust. Make sure they get the best possible experience.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Sentiment: How much are you willing to automate verse check by hand? Good rationales, diagnosis criteria and chart analysis. Your analysis is frightening and frankly I'm surprised Jay didn't vet this post more closely before allowing it to go live.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention.

Social Media 198

Social Media Tools Tips ROI 198