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What every consultant should know about social media analytics

Sherrilynne Starkie

Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Post on Google Buzz. A free service for setting up, promoting and hosting Twitter chats.

Tools 206
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Best Social Media Monitoring Tools

Bill Hartzer

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off. Post on Google Buzz. Share this on del.icio.us.

Cymfony 152
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics. Google+ Marketing Tools.

Tools 170
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. 67 million Americans listen to podcasts monthly.

Skills 334
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?