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The Top 10 Marketing Attribution Software Solutions

Oktopost

Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey. Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending. Marketing Attribution Software to the Rescue.

Software 101
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What every consultant should know about social media analytics

Sherrilynne Starkie

Effective social media analysis takes the right combination of hard skills and softer aptitudes. And of course, software skills are paramount. A good social media consultant will be au fait with: Google Analytics and Tag Manager. A social media consultant brings other aptitudes to the analysis piece too.

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Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? When you install the software it starts tracking visitors to your website, giving you an extreme close-up view of your website traffic. Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data.

Analysis 111
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12 Market Research Software Solutions Every CMO Must Know

Oktopost

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Their clients are provided with market analysis and presented with undiscovered opportunities. Google Trends. Google Keyword Tools.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 102
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This is where something like social media sentiment analysis can really save the day. Review management software is among the most common tools in brands’ stacks for monitoring reputation.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. There might be a new automation software slashing marketing costs in half. For example, you might find your competitor gets consistently get good reviews on Google about their customer service.