Webbiquity SMM

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. Alterian SM2 Freemium. Results can be exported to Excel for further sorting and analysis. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2. Budget: $0 (I have no budget, I need something free!).

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 9, 2010

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Post on Google Buzz. Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

MAY 26, 2010

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off. Post on Google Buzz. Share this on del.icio.us.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Socialmedia.biz

JULY 14, 2016

Google Apps. Google Apps — I have my Google Apps for Work install for Gerr.is I can use the Admin console to set up DKIM for all the OpenSRS domains I map to Google. Yet Another Mail Merge — YAMM is an Add In for Google Sheets. Google Docs. Google Docs — I heart Google Docs. Google Sheets.

Influencer 60

Influencer Tools SM2 Marketing 60

Webbiquity SMM

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buzz Marketing for Technology

FEBRUARY 9, 2011

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. Dashboard shows volume of mentions and sentiment.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275