Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

The Realtime Report

AUGUST 1, 2022

Why It’s Critical To Learn Google Sheets For Your Future Career. You need to become a master of Google Suite, where you can use Docs, Sheets, and so much more. You need to become a master of Google Suite, where you can use Docs, Sheets, and so much more. The World Uses Google Sheets. Franco Colomba.

Google 91

Google Press Release Skills Construction 91

Social Media Strategies Summit

MARCH 6, 2024

Google Analytics can be an unlikely ally here. For instance, this brand’s Google Analytics shows that a decent chunk of its audience works in or is interested in technology. Again, Google Analytics (or whatever web analytics tool you use) can help you here, showing you which social networks are bringing visitors to your site.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. The easiest way to find your competition is Google. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.”

Analysis 105

Analysis Social Media Hashtag Report 105

WebInKnow

APRIL 25, 2023

The Washington Post released a fascinating analysis of how AI chatbots gather content on the public Web. The report, Inside the secret list of websites that make AI like ChatGPT sound smart (subscription required) is a fascinating read.

Training 80

Training Analysis Content Google 80

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Razor Social

JUNE 6, 2018

What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz. The Basic plan is free, but it offers limited reporting.

Analysis 111

Analysis Tools Analytics SEO 111

Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Sentiment 109

Sentiment Analysis Social Media How To 109

Mindjumpers

APRIL 4, 2012

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. ” The second chart looks at the importance of social media for businesses. •

Report 249

Report Industry Social Media Survey 249

Sherrilynne Starkie

JANUARY 29, 2018

Effective social media analysis takes the right combination of hard skills and softer aptitudes. Storytelling is important when it comes to creating reports that paint a picture of the story being told in the numbers. A good social media consultant will be au fait with: Google Analytics and Tag Manager. So is adaptability.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Keyhole.co

MARCH 7, 2022

According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Enter social media reporting. What is A Social Media Report? What is A Social Media Report? Why Do You Need A Social Media Report? Let’s reimagine the above scenario with social media reports in hand.

Report 52

Report Social Media Metrics How To 52

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad.

URL 204

URL Examples Facebook Analytics 204

Sprout Social

MARCH 16, 2022

Fast reporting helps you understand what content impacts your business and strategy, and how. Sprout Social’s Premium Analytics feature calculates this metric in a downloadable report in seconds. Find this when you download your Post Performance Report with Sprout’s Premium Analytics. Report impact to stakeholders.

Engagement 124

Engagement Report Video Metrics 124

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. For example, you might find your competitor gets consistently get good reviews on Google about their customer service. Where are they getting most of their traffic from? You need to know it all.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 105

Analysis Sentiment Marketing How To 105

Buffer Social

JULY 5, 2023

Why only SERP analysis doesn't cut it anymore Here's what's wrong if you limit your research to analyzing top-ranking pages. Google's newest E-E-A-T (experience, expertise, authoritativeness, trustworthiness) update emphasizes creating content by those with real-life experience in that field.

Research 77

Research Google Newsletter Curation 77

Waxing UnLyrical

AUGUST 3, 2016

So how can PR pros move beyond impressions and report “smart” metrics? We then had some fun with the question that asked, “What is the most boring, useless PR report you’ve ever seen?” When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use.

Report 100

Report HootSuite Metrics Hosting 100

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders. What’s the best approach for creating that strategic plan? But the real test is achieving them!

Social Media 267

Social Media Tips Marketing HootSuite 267

Hootsuite

SEPTEMBER 14, 2023

Collecting data Once you’ve identified relevant social media conversations, the next step is to collect data to help inform your analysis. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

OCTOBER 19, 2023

This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis. But again, conversations relevant to your reputation go far beyond managing Google reviews.

Reputation 96

Reputation Sentiment Analysis Notification 96

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Content Analysis. Sentiment Analysis. Audience Size.

Analytics 89

Analytics Social Media How To Analysis 89

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Google launches three new ways to tell data stories. Three new features in Google’s Data Studio make analysis and reporting easier.

API 150

API YouTube Data News 150

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Writtent Blog

JULY 22, 2013

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis?

Analysis 106

Analysis BuzzStream Marketing SEO 106

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis.

Tools 84

Tools Sentiment Hubspot Price 84

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . In this post, you’ll learn how to analyze, evaluate, and use your social media data to boost and report your social media marketing results — from exporting your data to creating benchmarks , to finding your best times to post. Create quick reports with spreadsheets.

Analytics 110

Analytics Report Data Social Media 110

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. These numbers are great for reporting purposes—to show your monthly performance and determine month-over-month growth. Agorapulse’s Twitter reporting functionality is excellent. Here’s a handy list! Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights. Semantic classification further ensures there are no duplicates.

Brands 113

Brands Sentiment How To Analysis 113

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. I use Google Circles.

Campaign 162

Campaign Google Case Study Badge 162

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Google 167

Google Adwords Marketing YouTube 167

Sprout Social

MARCH 28, 2022

You might read analyst reports, check some CRM data, and maybe do a once-over of your competitors’ websites. Across departments, every employee in your organization should be a competitive analysis detective, constantly looking for clues on what’s coming up in your industry. Relentless researchers. Conscious communicators.

System 105

System How To Analysis Team 105

Idaconcpts

MARCH 5, 2011

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. According to Google, its algorithm tweak “noticeably” impacted 11.8%

Google 146

Google Content Technorati SEO 146

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! Whether you’re presenting analytics to your boss, team, or client, or you’re just measuring your own progress, tracking your top metrics in a social media report is the key to growing your account (and business).

Template 82

Template Templates Report Social Media 82

Proactive Report

OCTOBER 30, 2023

Audience Analysis Knowing as much as you can about your audience has always been the key to success. With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. Discover your current Brand Visibility Score.

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. What is conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84