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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

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What every consultant should know about social media analytics

Sherrilynne Starkie

The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Analyst skills and aptitudes.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

But, as I progressed, I realized a pattern. Why only SERP analysis doesn't cut it anymore Here's what's wrong if you limit your research to analyzing top-ranking pages. Google Alerts Best for: Finding the latest reports, trends, or industry news. ” You won't be able to satisfy the algorithm.

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How to analyze customer sentiment to improve customer experience

Sprout Social

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Sentiment analysis is an integral part of delivering an exceptional AI customer experience.

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