Small Business Mavericks

article thumbnail

Using The Right Numbers For Analysis

Small Business Mavericks

Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. Analysis Is Only As Helpful As The Data You Get.

article thumbnail

Upcoming Google Algorithm Changes

Small Business Mavericks

Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address. Small Business Internet Marketing authority google search algorithms'

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Security, SEO, and Google

Small Business Mavericks

Google has announced that they are interested in making the internet a safer place so they are going to start using HTTPS as a ranking signal. Whenever Google says they will be doing something like this, you know that your SEO will be affected eventually. There’s a good free tool at Qualys SSL Labs for evaluating your site.

SEO 87
article thumbnail

Why The Knowledge Graph Is Important

Small Business Mavericks

Google announced in May 2012 a new direction in search. When you search certain topics through Google you’ll see a call-out box (either on the right side of the SERPs or a smaller version in the middle of the search results somewhere). When the Knowledge Graph will become Google’s primary product is unknown.

Wikipedia 101
article thumbnail

Will The Yahoo!-Yelp Partnership Seal The Deal?

Small Business Mavericks

listing for a restaurant with Google’s and favored Yahoo!’s. I think I agree with her analysis. There are a couple of things that Google does better, but overall, Yahoo!’s local listing features over 100 reviews of the business versus Google’s 22. ’s listing is more intriguing.

Yahoo 101
article thumbnail

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one. Work smart and let Google worry about misspellings, plurals, and close variants. Ensure your ads show every time users search for your keywords. Apply ad scheduling that fits your business objectives.

Adwords 121
article thumbnail

Check Those HTTPS URLs

Small Business Mavericks

Did you see this Google+ post by Gary Illyes? A recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. We’ve talked before about the way security, SEO, and Google are intertwined. Security Makes a Difference in SEO.

URL 70