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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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5 Ways To Use Social Listening For Competitive Analysis

Keyhole.co

Social listening is a simple-to-use and highly effective technique for competitor analysis. 4 Benefits of social listening for competitive analysis 1. Additionally, investing in UX improvement for your chosen social listening tools can enhance user experience, making it even more effective for your competitive analysis.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

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New gTLD Domain Name Forum Launched

Bill Hartzer

A New gTLD Domain Name forum has recently launched. I’ve recently joined the forum, and so far have made several helpful connections through the site. Right now, there are domain name forums out there and they have areas to discuss the new gTLD domain names. Recently Sold gTLDs. gTLDs For Sale. gTLDS Wanted.

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The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

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Social listening analysis of COVID-19 vaccines: market research guide

Awario

They post on social media, leave comments on videos and forums, and write blog posts. Every day millions of people share their opinions, thoughts, and feelings online. For many of us, it's exciting content, but for marketers and brands, it’s a gold mine of consumer data that can potentially revolutionize their product and business strategy.

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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

Analytics 113