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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K DC movies and LEGO?

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

Analysis of Adidas’s social media accounts Adidas is the leading sportswear and footwear brand in Europe, and the second largest worldwide ( closely behind Nike ). million LinkedIn: 3.46 It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. million Facebook: 40.95

Sports 59
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39 Instagram story ideas to boost engagement for your brand

Sprout Social

In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. In this quiz by Unbounce , not only do they follow up their quiz with a call to action—they also have a magazine-style quiz results analysis at the end as a fun extra touch. Instagram story selfie ideas.

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Why Investors Need to Use Social Media

Convince & Convert

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Leveraging Twitter to Predict Market Movements. LinkedIn Provides Industry Insights.

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What’s next? Expert predictions on the future of social media for 2023

Sprout Social

So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. If you’re a social media marketer who got a late-night email about Mastodon, you’re not alone—and you may be entitled to financial compensation. In 2022, BeReal captivated consumers and mystified marketers.

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Pressing for progress: A comparison between International Women’s Day 2017 and 2018

Audiense

Analysis of #metoo shows the conversation reaching people from all walks of life #socialdata pic.twitter.com/BHjpJyPor2. While last year‘s audience tended to be young professionals in business; this year’s conversation was increasingly global and these people tended to be more interested in music and films.