Ignite Social Media

JULY 24, 2023

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. It includes an analysis of your profile, audience, competition, and more. A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results.

Social Media 148

Social Media Analysis How To Syndication 148

Pam Moore

FEBRUARY 24, 2018

It is true that big changes are coming to Facebook. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Mark also highlights that engagement is a key metric.

Feed 167

Feed Feedly Metrics News 167

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Pam Moore

JANUARY 30, 2018

We created it to help people like you quickly create a solid social media and Facebook marketing strategy and plan that connects you with your ideal customer in a human way! Audience analysis worksheet to help you identify and prioritize your top audiences. Episode Highlights. Current state of Facebook marketing 2018. SoundCloud.

Feed 167

Feed Feedly News Facebook 167

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

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Tools Strategy Video Library 123

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. It seems as though most brands know they should have a social listening strategy, and many do participate in some sort of social listening, but very few brands are taking advantage of everything social listening has to offer.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis? Why should brands carry out review analysis?

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Review Brands How To Analysis 128

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. Here’s the stuff that actually matters when building a successful social media content strategy. Example of progress from social media content strategy. How to Perform a SWOT Analysis.

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Social Media Strategy Content How To 126

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

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Hashtag Analytics LinkedIn Content 103

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Audience Analysis Worksheet (worksheet to help you prioritize your niche).

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Strategy Content Marketing Template 113

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. And not just respond. They want to feel like your first priority.

Social Media 125

Social Media Sentiment Data Team 125

Social Media Strategies Summit

OCTOBER 24, 2018

Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you. Below you will find 9 components that are critical to a successful social media strategy. Social Media Strategy Audit Resources. Perform a competitive analysis. What is a social media audit?

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.

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Organization LinkedIn Strategy Social Media 104

Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? Liz is the founder and CEO of higher ed-focused social listening agency Campus Sonar , having previously worked in various insight and strategy roles at the Great Lakes Higher Education Corporation and Affiliates. Figuring that stuff out can be tough.

Marketing 240

Marketing Education Forums LinkedIn 240

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. FedEx is a great example of an enterprise using this strategy. But an increasing number of B2B buyers use Instagram daily.

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B2B Examples Company Instagram 259

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? It’s not possible to have a successful digital marketing strategy or social media strategy without it. sproutsocial A content platform ForYou, joining a powerful platform For You.

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Engagement Tips Loyalty Metrics 106

Webbiquity SMM

JANUARY 31, 2019

Both your top performing posts and your worst posts, in-depth, in order to help you adjust strategies for the future. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. The Information to Develop a Clear Strategy. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

SocMed Sean

AUGUST 21, 2013

So, when developing a big data strategy, the questions that you should be thinking about include: How can we gather data from the appropriate sources? The answers to 1 and 2 are usually the traps that suck businesses into the never-ending spiral of analysis-paralysis. How do we organize that data and convert it into information?

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Data Strategy Project Software 268

Later

AUGUST 19, 2021

Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be. Based on Later’s analysis of over 917K unique accounts, users that post more times per week typically have more followers. If you work in social media, you’ve probably asked yourself this exact question at one point or another.

Instagram 132

Instagram Analysis Hashtag Engagement 132

The Realtime Report

AUGUST 6, 2012

The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months. Wildfire looked at the top performing 10%, belonging to just under 700 brands, to identify 6 key strategies that top-performing brands use to achieve higher levels of fan engagement.

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Research Engagement Strategy Facebook 194

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

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Analytics Conversation Brands Sentiment 85

Hootsuite

SEPTEMBER 13, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. No social media strategy is set in stone. Source: TikTok.

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Patterns Analysis Analytics Overview 137

Mindjumpers

NOVEMBER 17, 2014

After you have put a great deal of effort into your social strategy and into creating posts, it is just as important to monitor your results. Identify your key findings through a performance analysis. Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm.

Advertising 230

Advertising Facebook How To Guidelines 230

Sprout Social

OCTOBER 19, 2023

In fact, this applies to your big-picture reputation management strategy. You can likewise look at your SEO strategy to find additional terms to monitor. This is where something like social media sentiment analysis can really save the day. Although we might think of “monitoring” as a passive process, it’s honestly anything but.

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Reputation Sentiment Analysis Notification 97

Ignite Social Media

MARCH 18, 2024

I recently had the chance to go behind-the-scenes with Dave Bradley, the creative director masterminding Duke’s social strategy, to learn the secrets behind their staggering success. So how have they built such a commanding social media empire? Full disclosure, I’m a longtime Duke basketball fan and therefore biased on this topic.

Social Media 96

Social Media Marketing Nielsen Resources 96

Keyhole.co

FEBRUARY 3, 2024

Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MARCH 20, 2023

In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

Buy 118

Buy Video How To Template 118

Keyhole.co

SEPTEMBER 12, 2023

Feedly Feedly is an AI-powered automation tool that gets the best content insights and inspires your campaigning efforts. Just put in what’s essential for your content strategy. Moreover, the Feedly AI grows with you and gets better at filtering out the junk before generating insights.

Tools 52

Tools Social Media Curata Price 52

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Competitor Analysis. Sentiment Analysis. You can always course-correct sentiment analysis as you’re tracking it.

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B2B Sentiment Analysis Reputation 155

WebInKnow

FEBRUARY 18, 2020

Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier.

Influencer 97

Influencer Strategy Brands Marketing 97

Hootsuite

APRIL 18, 2022

with your exceptional creative content on Instagram, having a solid hashtag strategy is only going to help you reach fresh followers and maximize your impact. competitive social media analysis. Note what’s working and what’s not for clues that could inform your own social media strategy. these two formats are sisters, not twins.

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Hashtag Instagram HootSuite Travel 141

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. This is crucial to improving your strategies.

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Team Hubspot Marketing SMS 110

The Realtime Report

DECEMBER 19, 2022

These platforms are generally easy to use and offer multiple features, including detailed technical analysis tools and comprehensive charting capabilities. Learn Risk Management Strategies. There are several strategies to consider, such as setting a maximum loss per trade and limiting the risk you take at any given time.

Review 91

Review Education Patterns Trends 91

Buffer Social

OCTOBER 9, 2023

In these tabs, you’ll find all the information on how your content performs that you can use to improve your content strategy. Here are some actionable strategies tied to various key metrics that can guide your content creation and optimization journey: Views and reach : More views translate to broader reach.

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Analytics YouTube Overview Metrics 85