Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Liz Gross Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

AUGUST 17, 2022

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Perhaps not surprisingly, RivalIQ’s platform focuses on competitive analysis to help brands keep an eye on their business rivals. Consider that the stakes are high when it comes to your social mentions.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

MARCH 28, 2024

Monitor your competitors Incorporating hashtag analysis into your competitive monitoring will help you optimize your social media strategy by staying competitive and increasing your share of voice more relevantly. From there, make a shortlist of industry-specific hashtags and test them to see how they affect performance.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Thus, helping you gain a competitive edge over the rest of the industry.

Engagement 105

Engagement Tips Loyalty Metrics 105

Webbiquity SMM

FEBRUARY 16, 2021

The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. The solution is to put a human face on your brand as a part of personalized B2B marketing , a marketing technique based on customer analysis that helps brands deliver highly relevant messages and product offerings.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

OCTOBER 19, 2023

Analyze your reputation over time Pop quiz: does your brand have the reputation of an industry leader? This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. For example, Simpli.fi

Analytics 84

Analytics Conversation Brands Sentiment 84

Dave Fleet

NOVEMBER 9, 2016

One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. Twitter Triumphs over The New York Times”. If you haven’t already, you should check it out.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Razor Social

OCTOBER 26, 2023

Use ChatGPT advanced data analysis to interpret data and produce graphs Have you played around with ChatGPT advanced data analytics? Summary Most software companies claims they have AI as part of their offering because they can’t claim they have fallen behind in a fast moving industry. Not bad eh!!! It’s pretty cool.

Tools 82

Tools Vimeo Marketing Feed 82

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. And the proof is in the industry leading content their channels produce daily.

Social Media 96

Social Media Marketing Nielsen Resources 96

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The company also recorded a whopping $2.2 Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Direct Marketing Observations

JANUARY 12, 2018

Knowing your industry backwards and forwards becomes one of your biggest strengths; and yes, ideally industry expertise should extend from the c-suite all the way down to the lower junior or new hire levels. Are they an industry resource? What makes your company and its products or services better or different? Could you do it?

B2B 276

B2B Influencer Conversation Social Media 276

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

SEPTEMBER 12, 2023

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Oktopost

MARCH 7, 2022

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Competitor Analysis. Sentiment Analysis. You can always course-correct sentiment analysis as you’re tracking it.

B2B 155

B2B Sentiment Analysis Reputation 155

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Competitive Analysis. Industry Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Ignite Social Media

JANUARY 8, 2019

By most accounts, influencer marketing is now a multibillion-dollar industry. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Content Analysis At The Unit Level. Longer-Term Commitments.

Influencer 141

Influencer Marketing Syndication Analysis 141

Keyhole.co

NOVEMBER 29, 2023

However, this is not the only case with other industries and niches. Competitor Analysis Other creators sharing similar interests and audiences with you can be the best source to identify the best YouTube posting time. Industry experts and their research reports say there are several best times to post. to 4:00 p.m. and 9 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions. Audience analysis helps prevent this.

Team 109

Team Hubspot Marketing SMS 109

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

MAY 16, 2023

Audiences are flooded with round-the-clock advertising messages and this near-constant exposure has created an ultra-competitive environment for businesses across industries. Instead, it will give them time to redirect toward strategy and analysis. As a result, it’s never been harder to stand out.

Social Media 109

Social Media Loyalty Reputation Data 109

Hootsuite

JANUARY 24, 2022

Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. The first step to developing an effective social media data analysis plan is to establish SMART goals. sentiment analysis). sentiment analysis).

Data 94

Data Social Media HootSuite Template 94

Mindjumpers

APRIL 19, 2011

The analysis was performed on 200 of Buddy Media’s clients during a two-week period. However, fan engagement varies a lot according to industry. Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users.

Facebook 279

Facebook How To URL Retail 279

Unmetric

JUNE 18, 2019

Benchmark your Facebook performance with competitors from the same industry. The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Facebook groups need as much attention as you give your feed.

Analytics 119

Analytics Tools Facebook Overview 119

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. Knowing what and how to monitor can make you the pioneer of your industry.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

JANUARY 20, 2024

You can share posts from other brands to build good relationships with them and their fans, expert opinions that are relevant to your industry, posts by influencers you work with or would like to work with, and user-generated content from your customers. Use social media competitor analysis to analyze your competitors’ engagement levels.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

OCTOBER 4, 2016

Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much more, such as conversations around Making a Murderer or pets on Instagram. After entering your query it returns results blogs, tweets, news, etc.

Tools 152

Tools Social Media RSS Analysis 152

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Extend this further to include competitors and industry conversations to see how you stack up against the competition.

Brands 110

Brands How To Sentiment Metrics 110

Keyhole.co

AUGUST 8, 2023

It provides law firm SEO services, is a very well-known brand within the law industry, and has established its voice as a warm, authoritative tone. #5 If you need to, scout out your competition and use some competitor analysis tools. You will also be able to keep tabs on competitors and industry trends and get key consumer insights.

Instagram 52

Instagram How To Hashtag Analysis 52

Hootsuite

APRIL 18, 2022

But there’s a lot you can learn from watching what your industry peers are up to. competitive social media analysis. (Shout out to the Instagram algorithm for watching my behavior and correctly identifying me as a carb hound!). That being said: it’s important to recognize that Instagram Reels are a different beast than the main feed.

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Viper Chill

JUNE 27, 2013

To make this more accurate (and to make it easier on myself) I’ve sourced all of the information used in my analysis below directly from BuySellAds. For my analysis I gathered the following statistics: Impressions : Different ad units have different impression counts.

Analysis 84

Analysis Advertising Sites Automotive 84

Sprout Social

MARCH 20, 2023

Use this information to stand out in your industry. A tool like Sprout turns weeks of manual analysis into a few minutes’ work. Sprout’s Competitive Analysis Reports narrow down how often competitors post videos, their top-performing posts and engagements across Instagram, Twitter and Facebook—no scrolling or spreadsheets required.

Buy 117

Buy Video How To Template 117