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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Best of all, if you don’t have time to read a full blog post, Josie always includes some of the key learnings within the post itself: That way, you can pick up valuable takeaways without leaving your LinkedIn news feed. The scuttlebutt in the economics community this week about identifying toxic professionals stems from an online forum.

Marketing 240
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 126
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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

Analytics 111
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. Optional: Personalize your home feed. What is Reddit? R.I.P. Yahoo Groups.). Simple and effective. Affiliate marketing.

Reddit 100
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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels. Semantic classification further ensures there are no duplicates.

Brands 111