Pam Moore

JULY 1, 2016

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad? Use of the Facebook brand assets.

Policies 167

Policies Advertising Guidelines Facebook 167

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? Audience Analysis Worksheet. What content is producing the most leads?

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

AUGUST 7, 2017

We will start with a Google, Facebook or Twitter search. Building your personal brand doesn't happen by jumping on Facebook or creating a fancy Twitter background or highly edited profile photo of yourself. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper).

Brands 162

Brands How To Training Authentication 162

Pam Moore

APRIL 24, 2017

There is not a lack of Facebook Live Videos to watch and engage in, webinars to learn from, Instagram stories to laugh at, Tweet chats to converse in, blogs to read or podcasts to listen to! Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper). How do you stand out from the crowd?

Influencer 167

Influencer Industry Content How To 167

Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). Give us a shout and let's get to work!

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

APRIL 22, 2017

Supporting Resources: Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper). Social media and Influencer Marketing Launch Strategies (episode 35). The Social Employee: Ignite Your Employee to Brand Advocates.

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

OCTOBER 9, 2017

Audience Analysis Worksheet. Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your Brand is Not Your Logo: 5 Reasons You Need a Brand Architecture and Strategy. 5 Ways to Humanize Your Brand with Data and Social Insights. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. How to Get Your Social Media Budget Approved (white paper).

Social Media 165

Social Media How To Marketing ROI 165

Buzz Marketing for Technology

MARCH 23, 2009

Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Tags: Facebook. Me neither!

Facebook 146

Facebook Posterous Applications Analysis 146

Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Note that it may take some time for Tweriod to gather enough data for analysis.).

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. 15 Tips to Zoom Your Brand (white paper).

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

OCTOBER 4, 2017

Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper). How to Ignite the YOU Factor – Free Webinar Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar 5 Reasons You Need a Personal Branding Strategy and Plan. "I Know Your Audience! SoundCloud.

Social Media 167

Social Media Training How To Team 167

Pam Moore

OCTOBER 1, 2017

Not Facebook. Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target? Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?” Audience Analysis Worksheet.

Strategy 166

Strategy Marketing Training Small Business 166

Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. You start by listening and gathering information about your brand/s, your company, and your competitors. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

JANUARY 4, 2017

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. So what is the moral of this story? They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

MAY 9, 2016

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 50 Ways to Inspire Your Audience (white paper).

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

JUNE 8, 2017

Worksheet: Download our POST audience analysis worksheet to help you identify and prioritize your top audiences. Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper).

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet.

Brands 113

Brands Strategy Reputation Marketing 113

Pam Moore

SEPTEMBER 2, 2016

How to leverage the data available natively via the different social networks such as Facebook, Twitter, Pinterest and more. How to prioritize and select tools for analysis, measurement and audience research. How to Get Your Social Marketing Budget Approved (white paper). SoundCloud.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. Download our 105 Factors Impacting Your Digital Brand white paper.

Brands 60

Brands Strategy Small Business Authentication 60

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? When/where is that?

Brands 114

Brands Twitter Facebook Research 114

Pam Moore

MARCH 29, 2017

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Freshbooks.

Social Media 60

Social Media Small Business ROI Analysis 60

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Pam Moore

MAY 12, 2019

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Need more help?

Brands 109

Brands Strategy Reputation Authentication 109

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MAY 23, 2011

Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. number of blog subscribers, Twitter followers, Facebook fans). number of blog subscribers, Twitter followers, Facebook fans). White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s whether you talk about yourself all day on Facebook or if you offer real value. Need help honing in your Facebook marketing strategy or launching a new product or service?

Brands 167

Brands Training Policies Template 167

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. Eight companies have 50 or fewer followers. •

Social Media 176

Social Media B2B Exercises Hubspot 176

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Take for example your classic white paper. Share this on Facebook. The question is – What is the appropriate level of budget to support social media for a B2B company? Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis).

Influencer 60

Influencer Activities Content How To 60

Laurel Papworth

APRIL 28, 2011

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? How much is a shared link on Facebook worth? shares a link to an event with their Facebook friends it results in $2.52 shares a link to an event with their Facebook friends it results in $2.52 Facebook Share $14. for Eventbrite.

Facebook 110

Facebook Directory Statistics Review 110

The Realtime Report

DECEMBER 27, 2012

This is just one example out of 15 that are described in a white paper we’ve created based on my research. You can explore other step-by-step workflows for boosting event registrations, building owned media programs and conducting competitive analysis in this Guide to Influencer Marketing (registration required).

Influencer 195

Influencer Products Marketing How To 195

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pam Moore

OCTOBER 3, 2016

Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed. How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Big difference.

Social Media 167

Social Media Marketing Training Skills 167

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. How to Get Your Social Marketing Budget Approved (white paper).

Data 60

Data Social Media Brands Authentication 60