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Study shows social media drives sales

Sherrilynne Starkie

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI.

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How to monitor live traffic on your site when hosting an online event? The power of real-time analytics for monitoring live events and how your audience is engaging with your content. Audience Analysis Worksheet. 10 Ways to Stomp Random Acts of Marketing (white paper). SoundCloud.

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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to Get Your Social Media Budget Approved (white paper). Audience Analysis Worksheet.

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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Importance of connecting the influencer with other people at your in person events. Supporting Resources: Audience Analysis Worksheet. How to Build a Social Business Strategy & Plan (white paper). Building your team to succeed with influence marketing. How to create value for the influencer as a top priority.

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

Driving awareness for product launches, events and brand initiatives is a common marketing objective. This is just one example out of 15 that are described in a white paper we’ve created based on my research.

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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). Free social analytics white paper.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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