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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). By Peter Caputa.

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How We’ve Changed Our Engineering Mindset to Become Builders Again

Buffer Social

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Competitive Analysis. SimilarWeb is fast becoming the preferred tool for competitive analysis projects. So it is a good source of both ideas and basic competitive analysis.

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Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

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Twitter Advanced Search: A Comprehensive Guide for 2023

Keyhole.co

While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

Twitter 52
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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These were selected to draw from the search engines.

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85