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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

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Is Social Media Too Big For Its Britches?

Convince & Convert

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. SM is a strategic imperative, not just to sell your existing products and services, but to transform your company's competitive engine across the entire value chain. link] A must read for marketing executives.