Webbiquity SMM

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). By Peter Caputa. ” Why?

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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Return to Google for competitive analysis. This document should outline how often you plan to publish on each social media platform and the types of content to post. Use targeted keywords.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Which tools to use is up to you, but try to pick a service that will keep all your data together for easier analysis, as well as one that won’t try to keep additional data behind paywalls. There shouldn’t be dissonance here.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Search Engine Visibility. Yes, it’s true that in the final analysis, if a marketing activity isn’t positively contributing to the bottom line, a company shouldn’t be spending time, effort or money on it.

Metrics 195
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206
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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both).

Metrics 176
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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both).

Metrics 167