Josh S Peters

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The Convergence of Search and Social Part 6 – Content

Josh S Peters

Content is what search engines read and rank. The best way to go about this is to start with your ZMOT analysis. If you can answer affirmatively to both those you’re already going to be a league or two above most of your competition. At the moment search and social is very heavily content focused.

Content 163
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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Some of which not only compile online info about your company, but do sentiment analysis as well. Remember Twitter is basically a giant word of mouth engine and your goal is to get people talking and then to keep them talking. People will come to know the product through you and vice versa.

Campaign 105
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The GAP, ROI, and Awareness

Josh S Peters

Assets: FaceBook page – “acts as the centerpiece for the online campaign, where viewers can watch a video of Rada Shadick, Gap’s “fit engineer,&# explaining the development of the new denim line, called “1969″ (named after the year The Gap was founded), and see which fit might work for them.

ROI 100