Dave Fleet
MAY 16, 2011
Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair).
Dave Fleet
SEPTEMBER 28, 2012
What about long-lead sales (as I said in response to last year’s version of this same report, last-click analysis is very flawed - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)? What about cost avoidance? What about driving people to sign up to receive information over time?
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