article thumbnail

A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 110
article thumbnail

How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Take for example, Sprout’s AI-driven Social Media Listening solution. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Ways AI Can Support Your Content Creation

Buffer Social

Some examples of AI tools that can assist with idea generation include Persado , which uses machine learning to analyze audience engagement data and suggest relevant topics, and ChatGPT, an AI tool that can generate ideas for stories, articles, and more based on a set of user-defined parameters. one of my more ridiculous prompts.

Content 126
article thumbnail

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

If you are wondering what I am talking about, I’ve embedded the video below. I don’t know why, but I clicked it. To my surprise, I really enjoyed watching the video! It was really clever and creative. But you do need to listen to the song. It’s not quite the same experience when it is on mute.

Embedding 150
article thumbnail

Complete Your 2021 Email Audit In 4 Easy Steps Now

Pixlee

For example, a 20% open rate is considered decent while a 15.11% conversion rate is fair. #2 Alt text is embedded. Another thing you should look out for in email template analysis is whether all your templates are 600 px wide or not. 2 Review Email Content Creation, Automation Workflows, And Their Parameters. Multimedia.

article thumbnail

The Best Time to Post on TikTok

Pixlee

Based on an analysis of over 10,000 posts, Influencer Marketing Hub compiled the following global average for best posting times: Monday: 6:00 AM, 10:00 AM, 10:00 PM. For example, users with large followings in countries with multiple time zones will have to balance the spectrum of activity. Tuesday: 2:00 AM, 4:00 AM, 9:00 AM.

article thumbnail

Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Keyhole.co

Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. For example, the Jonas Brothers have been touring. Source They always ensure their campaigns and posts remain relatable and current.