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New Research Uncovers Influencer Marketing Defrauding Brands

The Realtime Report

According to the study, close to 90 percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in fourth quarter 2019 campaigns. “By Based on analysis of more than 5,000 influencers’ social media accounts in the U.S., Latin America, U.K. Latin America, U.K.

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Studies have shown that 56% of marketers use social data for understanding their audience. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. Let’s get started.

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45 of the Best Social Media Analytics Tools

agora pulse

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. You can download this free SMART goals guide to help you with that planning. What Are the Most Important Social Media Metrics?

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Customer case study and the power of content marketing planning and organization. Brand architectures that increase ROI and improve efficiencies. Content Marketing Inventory Worksheet + Editorial Calendar Template (worksheet download). Audience analysis worksheet to help you identify and prioritize your top audiences.

Content 162
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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. I recorded mine in a spreadsheet of course (you can see the sample in Google Docs and either save it to your own account or download it for Excel / Open Office for personal use). How have your strategies actually helped your website?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. May the Force first-party data be with you. Source: Hootsuite’s Digital Trends report 2.

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Sales Vibes: Tuning into Your Buyer’s Human Frequency

Pam Moore

Hustling to get the juiciest ROI from your efforts? Grab the FREE buyer persona worksheet and sharpen that marketing sword ->> Download Buyer Persona Worksheet The Buyer Persona worksheets are even editable. In a world of automation and robots… be the HUMAN! Hey Digital Marketing and B2B Sales Trailblazers!

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